Think about what you offer (or can offer differently), say initiative which could be integrated online.
You could be an idealist, business person, thought leader or their webmaster, which can offer assorted sales and/ or services, online tutorial, health diagnostic tool among other solutions relevant to your area of interest and/ or industry.

Consider what would be worth the while of people who are coming to your site. Say you're a school proprietor; consider why people should visit your school site, when all is there to see, are some overload note of the school / company profile. This why you should consider offering your students (their parent / guidance) a CTA for certain call, such as online registration, result checking among other.
You know majority of parents are working class who are too busy to attend your PTA meeting now and then. Therefore, having a section of your school website committed to the cause of virtual meeting for parent / guidance, teachers and admin, could go a long way. PTA could be called over text, voice, video chat conference, where you discuss issues relating to your issues.

And that's just for instance. Every industry has pertinent solutions we can call-to-action while we are on site

Or you're a site developer, why not thinker with your clients about what could be brought to the net, which would be more engaging, interactive and smart (pertinent to their industry).
And sometimes this might be something less complex: That is, it might not necessarily require a tedious programming input. But then, if it would, so be it.

In essence, unique CTA(s) would certainly make any website more worthwhile in the next year(s). Lesser than that, your website might be no better than a parked domain.
Sorry!