How is Cyber Monday taking Nigeria
From Halloween to thanksgiving, Black Friday and the following Monday, United State appear a model country and number one influencer to the rest of the world. As it is, their Black Friday, particularly, is fast becoming the world biggest shopping day, and understandably so, many businesses around the world are taking advantage of such a day to rob customers and potential ones, with loads of promising retails and exciting offers rarely found every other day.
But how about the Cyber Monday.
Cyber monday is the following monday to black Friday and is also quickly becoming the biggest Online Shopping Days of the Year. While Black Friday mostly apply to tangible shopping (/on site), Monday is more about the ecommerce community; online businesses and/ or deals, be it product or services.
Currently, Cyber monday is less popular in Nigeria and to Nigerians, but stores like Konga have been practicing CM since 2013 (just for the record: cyber monday was created in the US, november 2005), and Jiji recently announced CM is also coming to its platform this 2017 (that’s today). Also popular is CM to ecommerce platform Picodi.
Unlike Black Friday though, Nigerians are yet to be so bought in on Cyber Monday, save for a few section of digitally informed people, while for others, CM is somewhat irrelevant, considering the rave of the last Friday shopping spree. And to think of the fact Nigerian Black Friday is mostly carried out online (by ecommerce platforms), making Cyber Monday looking so boring with lesser worth.
Now here’s the thing, as keen Nigerians are with buying foreign ideas / culture, it appear Cyber Monday will struggle. But then we never can tell, or perhaps it’s still very early.