Content marketing is a great way to attract and maintain an audience. The idea is to entice this audience into becoming returning customers so that your business has a steady stream of revenue and profits. But why is content marketing more popular than other sorts of digital marketing? Well according to Search Engine Land, content
I still remember how I felt seeing the first AI-generated image back in 2022. As an artist, it felt surreal – almost like a spiritual elation. It was beautiful, alien, and mesmerising all at once. But it was also easily distinguishable from human art. For a start the eyes and fingers were a mess, the
TikTok is the 4th most popular social media platform in the world, behind Facebook, YouTube, and Instagram. As of April 2023, TikTok has been downloaded over 3 billion times, and has over 1 billion active users worldwide, with over 60% of its users being Gen Z (i.e. under the age of 30). TikTok is a
Online businesses in Nigeria put up with lots of challenges daily. From power supply issues, and poor internet, to unrealistic government policies. While these issues are beyond control and contribute to the lesser success of an online business, if you want to get the best results and maximise your revenue, then you need to put
Warning: Content is loaded with too many graphics ? There is no doubt Graphics design has immense benefits for businesses. However, it has always been debated whether graphics design is art (all about aesthetics and without rules) or if it is more technical (with strict defining rules and functions). The truth is that both camps
Currently, Nigeria has over 33 million active users on social media; a figure that is projected to grow In the coming years. Business is no longer as usual, your customers are online and so, you need an effective strategy to drive good results going forward. Although there are different approaches to digital marketing, social media
One-third of all online activity is video-watching. If you ignore video marketing, your business can lose 69 percent of mobile traffic. Studies show that 51.9% of marketing professionals attest that videos have the best ROI. 70% of them also claim that it increases conversion more than any other medium. This indicates that neglecting video marketing
Do you want to start an online business in Nigeria? Or do you already have a business online and want to boost sales? Running an online business successfully in Nigeria comes with its challenges, whether as a solopreneur or as a team (working with you). But then, you can simplify business processes, save time and
Enthusiastic Nigerian digital marketers, aware of the potential the internet holds, usually choose to start affiliate marketing because of the little barrier to entry. However, many don’t see much success and often give up because they start on the wrong foot. This wrong foot is often launching out without a clear understanding of the products
Affiliate marketing is a popular marketing model, used by both big brands (like Amazon, Jumia…), and small businesses like those within your neighbourhood. However, affiliate marketing is also infamous for being misunderstood and sometimes abused, despite being very effective. In this post, we will take a deep, yet simple look, at what it is, and
