The average cost of a fraud incident for a Nigerian business is ₦1 million. In 2020, Nigerian businesses lost about ₦5.2 billion to fraud between January and September 2020. And, small businesses are the most vulnerable to fraud, as they often lack the resources to invest in fraud prevention measures. Sadly, not all businesses can
I still remember how I felt seeing the first AI-generated image back in 2022. As an artist, it felt surreal – almost like a spiritual elation. It was beautiful, alien, and mesmerising all at once. But it was also easily distinguishable from human art. For a start the eyes and fingers were a mess, the
If you own a business, you already know data is important because it can help you create better products and services, improve your marketing campaigns, and make your website more user-friendly which in turn leads to more conversions. That is why Google created Google Analytics. Google Analytics is a powerful tool that helps businesses collect
TikTok is the 4th most popular social media platform in the world, behind Facebook, YouTube, and Instagram. As of April 2023, TikTok has been downloaded over 3 billion times, and has over 1 billion active users worldwide, with over 60% of its users being Gen Z (i.e. under the age of 30). TikTok is a
Warning: Content is loaded with too many graphics 😁 There is no doubt Graphics design has immense benefits for businesses. However, it has always been debated whether graphics design is art (all about aesthetics and without rules) or if it is more technical (with strict defining rules and functions). The truth is that both camps
WhatsApp – the worlds leading instant messaging app – recently rolled out a new feature called Communities. It allows users to connect related groups under one announcement group. WhatsApp initially increased the number of participants in a group from 255 to 1,024 to accommodate more participants, but, sometimes, not everyone should be in the same
Enthusiastic Nigerian digital marketers, aware of the potential the internet holds, usually choose to start affiliate marketing because of the little barrier to entry. However, many don’t see much success and often give up because they start on the wrong foot. This wrong foot is often launching out without a clear understanding of the products
Affiliate marketing is a popular marketing model, used by both big brands (like Amazon, Jumia…), and small businesses like those within your neighbourhood. However, affiliate marketing is also infamous for being misunderstood and sometimes abused, despite being very effective. In this post, we will take a deep, yet simple look, at what it is, and
Abeg was rebranded to “Pocket by Piggyvest” (PocketApp) on Monday, 27th of July, 2022. Abeg was founded by Dare Adekoya, Muheez Akanni, Patricia Adoga, and Eniola Ajayi-Bembe in 2020, (as a fintech platform that supports peer-to-peer mobile payment with a distinct feature of soliciting funds, more or less like the Cash App) before it was
SquadCo is a payment solution by GTCO Plc (owner of Guarantee Trust Bank GTB) that was launched on the 1st of June, 2022 with the aim of providing African businesses with the best payment tools to help them grow easily. SquadCo came with big promises and a bigger vision for Africa: “Our vision is an
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