Topics focus on digital marketing; setup, essentials, strategies, solutions and other related issues to online marketing. Tobi Digital provides resources from experience and research for useful guides, tips, troubleshooting, discoveries and lift for enhanced marketing online for leads and sales.
These subjects covers issues relating to personal or business website setup, management and (user’s) experience, Search Engine Optimization (SEO), branding, content marketing, social media management, sms (bulk), advertising and email marketing.
Online businesses in Nigeria put up with lots of challenges daily. From power supply issues, and poor internet, to unrealistic government policies. While these issues are beyond control and contribute to the lesser success of an online business, if you want to get the best results and maximise your revenue, then you need to put
Currently, Nigeria has over 33 million active users on social media; a figure that is projected to grow In the coming years. Business is no longer as usual, your customers are online and so, you need an effective strategy to drive good results going forward. Although there are different approaches to digital marketing, social media
One-third of all online activity is video-watching. If you ignore video marketing, your business can lose 69 percent of mobile traffic. Studies show that 51.9% of marketing professionals attest that videos have the best ROI. 70% of them also claim that it increases conversion more than any other medium. This indicates that neglecting video marketing
Do you want to start an online business in Nigeria? Or do you already have a business online and want to boost sales? Running an online business successfully in Nigeria comes with its challenges, whether as a solopreneur or as a team (working with you). But then, you can simplify business processes, save time and
Enthusiastic Nigerian digital marketers, aware of the potential the internet holds, usually choose to start affiliate marketing because of the little barrier to entry. However, many don’t see much success and often give up because they start on the wrong foot. This wrong foot is often launching out without a clear understanding of the products
Affiliate marketing is a popular marketing model, used by both big brands (like Amazon, Jumia…), and small businesses like those within your neighbourhood. However, affiliate marketing is also infamous for being misunderstood and sometimes abused, despite being very effective. In this post, we will take a deep, yet simple look, at what it is, and
On the 19th of May, 2022, Mark Zuckerberg announced that Meta (formerly Facebook), will be rolling out a Cloud-based version of something called the Whatsapp API. He said this cloud API aims to make the customer buying journey more natural, and easy. Although the initial release of the WhatsApp API garnered a lot of interest,
In the year 2020, I cashed out monies from blogging that some opinionists claimed to be dead. But then, that’s just one of those unpopular ways people make money online, and one of my income source. This isn’t about making promises that blogging will start fetching you money in 2021. I started blogging in 2012
