Content marketing is a great way to attract and maintain an audience. The idea is to entice this audience into becoming returning customers so that your business has a steady stream of revenue and profits. But why is content marketing more popular than other sorts of digital marketing? Well according to Search Engine Land, content
WhatsApp – the worlds leading instant messaging app – recently rolled out a new feature called Communities. It allows users to connect related groups under one announcement group. WhatsApp initially increased the number of participants in a group from 255 to 1,024 to accommodate more participants, but, sometimes, not everyone should be in the same
Enthusiastic Nigerian digital marketers, aware of the potential the internet holds, usually choose to start affiliate marketing because of the little barrier to entry. However, many don’t see much success and often give up because they start on the wrong foot. This wrong foot is often launching out without a clear understanding of the products
Affiliate marketing is a popular marketing model, used by both big brands (like Amazon, Jumia…), and small businesses like those within your neighbourhood. However, affiliate marketing is also infamous for being misunderstood and sometimes abused, despite being very effective. In this post, we will take a deep, yet simple look, at what it is, and
On the 19th of May, 2022, Mark Zuckerberg announced that Meta (formerly Facebook), will be rolling out a Cloud-based version of something called the Whatsapp API. He said this cloud API aims to make the customer buying journey more natural, and easy. Although the initial release of the WhatsApp API garnered a lot of interest,
To be able to contain the spread of the much dreadful Novel Coronavirus (COVID-19) in Nigeria, Authority has put some of the hot zones into lockdown. As at today, COVID-19, which originated in China, has killed over 35,000 people and infected over 700,000 worldwide (see live data), but the impact this would have is already
…Capitalising on content for profit, authority Sometimes in March 2018, I created a system in a blog post, which readers can use to generate a short link to WhatsApp. As someone who’s bent on solutions, my primary intention wasn’t centred on immediate reward per se, but then, little did I know I was spreading a
When you ordered for a pack of Wellman (food supplement drug), you get to see a set of testimonials from a number of sports figures. And that, I must say, kinda have certain supplementary effect on some of us buying Wellman, albeit not all.