TikTok is the 4th most popular social media platform in the world, behind Facebook, YouTube, and Instagram. As of April 2023, TikTok has been downloaded over 3 billion times, and has over 1 billion active users worldwide, with over 60% of its users being Gen Z (i.e. under the age of 30). TikTok is a
Online businesses in Nigeria put up with lots of challenges daily. From power supply issues, and poor internet, to unrealistic government policies. While these issues are beyond control and contribute to the lesser success of an online business, if you want to get the best results and maximise your revenue, then you need to put
Currently, Nigeria has over 33 million active users on social media; a figure that is projected to grow In the coming years. Business is no longer as usual, your customers are online and so, you need an effective strategy to drive good results going forward. Although there are different approaches to digital marketing, social media
One-third of all online activity is video-watching. If you ignore video marketing, your business can lose 69 percent of mobile traffic. Studies show that 51.9% of marketing professionals attest that videos have the best ROI. 70% of them also claim that it increases conversion more than any other medium. This indicates that neglecting video marketing
Do you want to start an online business in Nigeria? Or do you already have a business online and want to boost sales? Running an online business successfully in Nigeria comes with its challenges, whether as a solopreneur or as a team (working with you). But then, you can simplify business processes, save time and
WhatsApp – the worlds leading instant messaging app – recently rolled out a new feature called Communities. It allows users to connect related groups under one announcement group. WhatsApp initially increased the number of participants in a group from 255 to 1,024 to accommodate more participants, but, sometimes, not everyone should be in the same
Enthusiastic Nigerian digital marketers, aware of the potential the internet holds, usually choose to start affiliate marketing because of the little barrier to entry. However, many don’t see much success and often give up because they start on the wrong foot. This wrong foot is often launching out without a clear understanding of the products
Affiliate marketing is a popular marketing model, used by both big brands (like Amazon, Jumia…), and small businesses like those within your neighbourhood. However, affiliate marketing is also infamous for being misunderstood and sometimes abused, despite being very effective. In this post, we will take a deep, yet simple look, at what it is, and
SquadCo is a payment solution by GTCO Plc (owner of Guarantee Trust Bank GTB) that was launched on the 1st of June, 2022 with the aim of providing African businesses with the best payment tools to help them grow easily. SquadCo came with big promises and a bigger vision for Africa: “Our vision is an
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