Nigeria currently has more than 109 million internet users. Imagine 1% of these users seeing your online business website when they search for a query online; that’s approximately a million. Assuming 1% of 1 million (10,900) clicks on your website, and 1% (109) pays for a product or service, and you make 5000 profit on
The average cost of a fraud incident for a Nigerian business is ₦1 million. In 2020, Nigerian businesses lost about ₦5.2 billion to fraud between January and September 2020. And, small businesses are the most vulnerable to fraud, as they often lack the resources to invest in fraud prevention measures. Sadly, not all businesses can
Are you looking for a Selar alternative to host your online courses? This article outlines 5 top platforms for hosting your online courses in Nigeria according to users’ recommendations. All the platforms included in the list allows you to serve an international audience, receive payments and get analytics for decision-making. Let’s explore each option. 5
My first encounter with PayPal was in a partner stack affiliate marketing training. It was the recommended method of payment withdrawal, but to my greatest surprise, Nigerians couldn’t create a PayPal account that receives international payments. Although I found a way around it, I had to battle with how to convert it to naira as
Have you ever needed money but had none, or have you been looking for a legit online business to earn extra income for clothes, courses, certification fees, or even get your crush something nice for their birthday? Are all the ideas you have unsuitable for your schooling schedule or require huge capital? In this article,
If you own a business, you already know data is important because it can help you create better products and services, improve your marketing campaigns, and make your website more user-friendly which in turn leads to more conversions. That is why Google created Google Analytics. Google Analytics is a powerful tool that helps businesses collect
In today’s competitive business environment, a website is essential for growth and reaching your target audience. Imagine Mary, a professional makeup artist, searching for a new ring light at midnight on a Sunday. She opens her web browser and searches for “ring light vendor near me.” Within minutes, she finds multiple options, reads reviews, makes
TikTok is the 4th most popular social media platform in the world, behind Facebook, YouTube, and Instagram. As of April 2023, TikTok has been downloaded over 3 billion times, and has over 1 billion active users worldwide, with over 60% of its users being Gen Z (i.e. under the age of 30). TikTok is a
Online businesses in Nigeria put up with lots of challenges daily. From power supply issues, and poor internet, to unrealistic government policies. While these issues are beyond control and contribute to the lesser success of an online business, if you want to get the best results and maximise your revenue, then you need to put
Currently, Nigeria has over 33 million active users on social media; a figure that is projected to grow In the coming years. Business is no longer as usual, your customers are online and so, you need an effective strategy to drive good results going forward. Although there are different approaches to digital marketing, social media
