The first time I heard about Point of Sale (POS) machines in Nigeria, I thought, “Who would use these machines? Why should I pay 100 naira for a transaction when it’s free with an ATM?”. I had anticipated it would fail like many other innovative solutions we have experienced in Nigeria. However, it’s become one
Online businesses in Nigeria put up with lots of challenges daily. From power supply issues, and poor internet, to unrealistic government policies. While these issues are beyond control and contribute to the lesser success of an online business, if you want to get the best results and maximise your revenue, then you need to put
Currently, Nigeria has over 33 million active users on social media; a figure that is projected to grow In the coming years. Business is no longer as usual, your customers are online and so, you need an effective strategy to drive good results going forward. Although there are different approaches to digital marketing, social media
Do you want to start an online business in Nigeria? Or do you already have a business online and want to boost sales? Running an online business successfully in Nigeria comes with its challenges, whether as a solopreneur or as a team (working with you). But then, you can simplify business processes, save time and
