How Video Marketing Can Help Grow Your Business Online
One-third of all online activity is video-watching. If you ignore video marketing, your business can lose 69 percent of mobile traffic.
Studies show that 51.9% of marketing professionals attest that videos have the best ROI. 70% of them also claim that it increases conversion more than any other medium. This indicates that neglecting video marketing or not using it efficiently might negatively affect your business.
According to a HubSpot research, businesses post 18 videos per month on average. But many of them are subpar. This means your business stands the chance to cut through the clutter using high-quality videos and efficient video marketing strategies.
Below are all the important things you need to know about video marketing
Table of Contents
What Is Video Marketing?
Video marketing is the process of using video content to promote a business.
This includes creating video ads as part of a digital marketing strategy, or using video as a way to engage with customers on social media channels.
There’s a saying that an image is worth a thousand words. For a video, multiply that by another thousand.
Why Is Video So Effective In Marketing/How Effective Is Video Marketing
By creating high-quality videos that are relevant to your target audience, you can capture the attention of potential customers and keep them engaged with your brand.
However, to be most effective, your content should be high quality, relevant to your target audience, and easy to access and watch.
88 percent of consumers claim that watching a brand’s video persuaded them to purchase a good or service.
Customers make purchases based on emotions. Video marketing is a great vehicle to resonate your business services with your audience emotionally. This is effective because people retain visual information more than text.
TikTok facilitated the video frenzy on social media mostly because of its brief yet captivating approach towards video creation. Now other platforms like Youtube, Instagram and Facebook have also incorporated this technique using shorts and reels. Online users appreciate these short videos because it saves them time to do something else. You can use them to share excerpts of your long-form videos and convey features of your products and services to magnet your audience, generate leads and increase conversions.
Also, compared to text-only pages, videos are 50 times more likely to rank on Google SERPs. From our observation, our blog posts that have any form of video (as an illustration) within, tend to rank better in the video search section of the search engine. This means if you had found this particular topic on the fifth position in SERP, you’d be finding any video embedded within, in number one or two. This is so because more websites/blogs are creating more of/or focusing more on written content while only a few are going the video way.
7 Types Of Video Marketing
There are different types of videos. You must decide what type you want to make before you start filming. Below are some:
Brand videos: This type of video promotes your business as well as its goals, objectives, goods and services. It is usually in the form of a commercial. Making an excellent first impression on potential customers is easy with brand videos. They can also promote loyalty and trust among your current customers.
Customer testimonial videos: This is a video that features customers discussing their interactions with your good or service. This will help your potential customers know that your product can address their particular issues. Get devoted customers to talk about their problems and how your business helped them on camera. These people are your strongest allies. This kind of video marketing can help you promote your goods while gaining credibility as it serves as a vote of confidence for your business.
Explainer videos: This video type reveals the nature of a product or service. It can help your viewers understand why they require your goods or service while entertaining them as well. According to studies, 74% of people who viewed an explainer video about a product or service went on to purchase it. The video may have only talking-heads with people chatting into the camera. It may also be a portrayal of your business solution resolving the problems of your buyer persona. Especially with the use of animation. Video product evaluations are well-liked because, in contrast to an advertisement, they provide information about the product and are typically honest. So you’d better go to work on your intriguing product videos right away!
Educational or How-to videos: This video instructs viewers on how to carry out a task involving your business’ offering of products and services. They help demonstrate to your target audience that you are an authority in your field and can meet their demands. How-to videos are great because they are the most compelling way to learn online.
Demo Videos: Demo videos demonstrate how your product functions. Studies reveal that four out of five customers believe seeing a product demo was beneficial. You can test-run your business product or service to show your customers their operation and how it can help them. Convert your customers by emphasising the benefits of your product or service and include a call to action.
Behind-the-scenes videos: This video enables visitors to look into your company’s operations and interact with your business personnel. This helps humanise your brand as customers don’t want to feel like they’re dealing with a robot. Behind-the-scenes videos also facilitate an emotional bond between your business and your customers which can increase conversion. Behind the scenes can best feature in your reels (social media, YouTube Shorts and other similar media concepts.
Live Videos: This type of video offers your viewers a unique, insider’s perspective of your business. It leads to longer streams and higher engagement of your online prospects since it encourages viewers to engage with comments. Studies show that 80% of people would rather watch a live video from a brand than read their blog. Also, live video on live-streamed interviews, seminars, and events.
And so on
With emerging new technology, video marketing is evolving.
There are new video trends like 1:1 video aspect ratio used on social feeds like Facebook and Instagram, and 360 video used in virtual reality. You can incorporate these into your business video marketing to enhance user experience online.
8 Benefits Of Video Marketing
Your business can get the following significant advantages by implementing a video marketing plan;
1. Video Marketing Increases User Engagement
Studies show that using the word “video” in email subject lines increases open rates by 19%, click-through rates by 65%, and unsubscribe rates by 26%. Also, shoppers who view videos are 1.81 times more likely to make a purchase than non-viewers. This is because video marketing increases brand awareness and customer recall.
Video marketing can generate traffic for your business online. Research shows that by 20232, video streaming and downloads will account for 82% of all internet traffic worldwide.
Besides, online users tend to find it more psychologically difficult to quit watching videos than to stop reading text.
2. Video Encourages Social Shares
Videos have a huge chance of being shared online. Statistics show that social video shares are 1200% higher than those of text and images combined. Videos on a Facebook page, meanwhile, boost user engagement by 33%.
According to research by Unruly, watching shared video commercials raises customer purchase intent by 97%.
Videos trigger emotions more than any other media. Because of the presence of gestures, voice tonality, facial expression et cetera. Hence, consumers share feelings, not information. Studies show that people are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages. So, you go ahead and promote your business using videos with a dose of fun.
3. Video Helps Content Rank Higher
Businesses using video generate 41% more online traffic than those without it. And websites with video are 53 times more likely to rank on Google’s first page.
However, YouTube and Google rank video content based on the number of views, comments, shares, and likes as well as the websites that host the video. Statistics reveal that since Google now owns YouTube, you have a 53 times higher chance of being first in Google searches if you have a video embedded on your website.
Therefore, your video marketing should ensure compelling content that viewers will want to watch and share. It should also keep them for longer on your website. Because your SEO will increase if a user browses through and watches your videos for a respectable length of time on your page.
You can ensure a successful SEO video campaign when you;
Keep videos short (4 minutes at most)
Display your video captions or subtitles.
Add relevant titles, descriptions, alt text etc to optimise your video.
Link back to your company’s website, goods, and services.
Use eye-catching thumbnails.
4. Video Converts More Customers
Studies show that businesses that use video see a 49% faster increase in revenue every year. They also convert at a rate of 4.8% as opposed to 2.9% for websites that don’t use video. In addition, businesses that use video on their website landing page can boost their conversions by more than 80%.
Sales could happen right away as a result of video. Videos showcasing your goods and services are useful. Over 50% of internet users search for product-related videos before making a purchase. Videos can enhance customer relationships with your business and foster their trust leading to conversion.
The effectiveness of video is not at all surprising because vision is our main sense. The majority of the information that our brain processes are visual. If still images can already greatly enhance engagement, just think of what moving visuals may do for your business.
5. Video Complements Other Marketing Strategies
Your blog posts can be transformed into video content or add more video material to your business website or social media platform. This can ensure you’re on schedule with your marketing plan., while also it provides your online viewers with a different format and feels to interact with your business.
Also, it shows that your business is up to date with online trends as you use video marketing which is currently in vogue with contemporary culture. It boosts your brand image since it shows that your business is up and relevant. This aids with branding and consumer trust.
6. Capitalise On Video Marketing To Gain Advantage Over Your Competitors
Many businesses are not using video marketing now. Reports say that only 26% of marketers ranked making how-to and product videos as their top priority. Nevertheless, there is an increase in the popularity of video marketing.
So get in on the action while it is not saturated. And use the leverage to become an authority in your niche gapping your competitors.
7. Video Ads Are Effective
Studies show that the average click-through rate for video advertisements is 1.84%. This makes it the highest CTR of any kind of digital advertisement. For a 15-second, non-skippable YouTube video commercial, the completion rate is 92%. 9% of all video adverts can be skipped.
8. Video Shows Great ROI
83% of firms claim that video offers a strong return on investment, which should thrill you even more. Despite not currently being the simplest or most affordable chore, making videos pays off greatly. Additionally, internet video editing programmes are getting better and more economical all the time. And you can already create some very good videos on your smartphone.
6 Video Marketing Strategies
To effectively use video marketing for your business, you must implement certain strategies. Some of these video marketing strategies include;
1. Create A Content Calendar
Schedule your video posting. Do not post them at random. You want to see your videos as campaigns because viewers demand frequent content updates.
You can structure your videos to tell stories. Divide these videos into portions and upload a new instalment every week.
When you stick to a video posting schedule, you can entice customers to return for more videos. This will position your business as a market leader.
2. Use Storytelling
Storytelling increases audience engagement. You can take advantage of this by including it in your videos.
It is okay to introduce your business, your goals, and your products. But tell stories while you do it by explaining the ‘hows’. For example; How does your business affect your customers? How will your product help them solve their problems? How does your business contribute to the neighbourhood?
3. Include Your Customers In Your Videos
Your business is about satisfying your customers. So make your video marketing about them. Focus on your customers by including them in your business video material.
People enjoy watching themselves in other people’s videos. Incorporate customer-generated video content on your business website or social media. This can inspire your customers to film their experiences using your goods and services. As a result, other viewers will be motivated to make purchase.
Also, these customers you include are likely to share the videos with their friends and family. This will increase the visibility of your business online.
4. Add Calls To Action
Use calls to action in your videos.
Customers may like your video. But if they don’t know what to do after watching it, you could be wasting time and money.
Tell your viewers to visit your website or follow you on social media. You can also invite them to view your other business content.
Adding a call to action can spark conversions that may never have otherwise happened.
5. Use SEO In Your Videos
You want to use keywords in your video description. This will increase your online visibility when someone searches for your business and a particular phrase on search engines.
And you can add shortened links with calls to action that encourage people to visit your website or a landing page with a special offer.
You can also optimise your videos depending on the channels you decide to run your ads on. On social media like Facebook, you should keep your videos brief and add subtitles.
6. Evaluate Your Videos Success
You must comprehend and assess the efficacy of your video marketing techniques in order to develop successful video marketing campaigns.
Identify the factors that contribute to your video campaign success and those that don’t. If it’s not doing well, the problem may be your messaging instead of the creative, the time of day you upload your videos or the channels you pick. It could also be that your videos are too long or too short.
Consider to use Google Analytics to track your video marketing traffic.
Whatever it is, make sure to test it repeatedly to determine the best timing and content for your video marketing.
You can use video marketing as a potent strategy to expand your business online. It can grow your customer base and promote your goods or services. Video marketing may seem like a lot, given the time and money spent on it, but it is well worth its benefits. Video marketing could help you forge closer ties and communicate with your customers. It also increases your leads, conversion and overall business growth and even image.
With all being said, you could see if you are to ignore video marketing, then you are toying chances of winning prospects over for your business.
If video marketing hasn’t previously been incorporated in your business plan, now would be the right time to start.is the time to do it