As of today, WhatsApp has helped connect more than 1.5 billion people from around the world. With more than 60 billion messages every day, the messenger platform has proved to be a simple, secure, and reliable way for businesses to reach their customers all over the world.  And so, this platform has been enhanced for businesses to make for a seamless experience using the WhatsApp Business API integration. The WhatsApp Business API (WA-API) allows developers to build new experiences that result in even more effective customer engagements.

By this, businesses can send appointment reminders, shipping alerts, order notifications, product demonstration videos, verification codes, boarding passes, and 2-way customer surveys and support messages. The effect is fast, personalized, and far-reaching (global). What more? Secured by end-to-end encryption.

Just so you know with API, WhatsApp messaging can take your business communications to a whole new level of engagement.

 

 

WHY WHATSAPP API

 

Branded business identity

With WhatsApp Business API, you can achieve a unique brand profile that has verification mark .  The WA-API also allows specifics like email and phone contacts, social media links, business location/addresses, website URLs, and suitable business details or offers. These and more would project your brand to the faces of customer and even with “verified tick green next to business name” profile, your customers are assured they are connected to a trusted end (and not an imposter).

 

Global reach

With WhatsApp, prospects can interact with your business from anywhere in the world, as WhatsApp currently connects over 110 countries. By this, international clients/customers can easily connect with your business and be offered supports, services, and sales as they may be deemed required.

WhatsApp also happens to be very popular, as many people from across the world take prefer the platform as their choice communication channel (not only as messenger).

 

Higher Customer Engagement

Ultimately, WhatsApp for business offers a better customer experience, as it is making communication in every stage of the sales cycle (support/ inquiry/sales) much faster and efficient.

Especially for industries in eCommerce/sales, banking/financial services, shipping, travel, hospitality, telecom, technology, aviation, and other customer-oriented businesses, WAB is bringing brands closer to customers, where they can conveniently reach out, making deals and getting query resolutions faster.

 

Seamless integration with other systems

WhatsApp Business API can be integrated with customer relationship software (CRM), customer communication management (CCM), and contact center platforms (CCP) systems with ease. If you want to digitally transform your customer communication to create a consistent omnichannel presence you can even choose our enterprise unified customer communication platform. TobiDigital is Nigeria's number one WhatsApp business solution provider. 

 

 

STARTING WHATSAPP BUSINESS API

While you can choose a WhatsApp authorized partner. TobiDigital offers flexibility, security, and scalability best suited to your business requirements.

However, bear in mind you may provide details proving your business registration. These documents must show the legal name of your company and official mailing address or phone number. Other information required may include website URL, industry, operating region, Facebook Business Manager ID.

Whereas, you need not worry about other technicalities as your handler helps you sort thing out.

 

 

WHATSAPP BUSINESS API OFFERS

 

Business Profile

The first step for businesses to communicate with customers on WhatsApp is to create a Business Profile. WhatsApp will create a unique entry for your business with relevant information that will be visible to customers that are communicating with you.

Registering as a business will unlock features such as:

• Business Profile/Information: which makes contacts easily identify your business and tips off info such as your address, hours of operation, website, and description.

• Send and Receive: Programmatically send and receive messages from your customers at scale.

• Enable two-way, high value conversations with your customers.

• Message Templates: Create message templates that are needed for sending notification messages to users.

 

HOW WHATSAPP API CAN EFFECT YOUR BUSINESS COMMUNICATION

Whatsapp API helps your business with ranges of messaging/supports solutions; text exchange, auto-reply, notifications, schedulers, reminders, etc

• Customer Service Platform:
  Offers a platform for customer supports on issues ranging from services, requests, complaints, and questions. The platform provides for as many customer care agents tending to your business customers' correspondence.

• Message Scheduling:
  If you need to relay WhatsApp messages to customer(s) at a specific time, WA-API system allows messages planning; sending your tasked messages to customer(s) at scheduled date/time

• Autoreply & Chatbot:
  This is where it gets interesting, WA-API system help with automatic replies. Chatbot replies when contacts text your business WhatsApp, attending to your customers 24/7 (even while you are sleeping)

• Branded profile:
  With branded profile, your business carries verification mark and helpful information such as address, business description, email address, operating hours, website. WhatsApp will create a unique entry for your business with relevant information that will be visible to customers in touch with your business.

• Reminder Message:
  With WA-API, you can remind your customer(s) of offers, services, and more. Reminder is free and limitless

• Notification Message:
  Your business can directly reach customers through WhatsApp notifications. Should customers be inactive on WhatsApp, WA-API is still able to reach your customers through SMS.

WA-API will definitely help your business with higher customer engagement.

 

 

WHAT MORE CAN WA-API CAN OFFER YOR BUSINESS

Sales
With WA-API, you can speed up sales process by answering customer queries in real-time. This increases customer convenience and shortens the number of customer touchpoints needed in sales cycle.

Support
WA-API an take your customer support experience to the next level with advanced features such as location, contact, docs, audio, and image sharing.

Services
WA-API assist your business with service notifications right to customer’s mobiles ensuring higher engagement.

 

Why API for WhatsApp Business is best suited for medium and large-scale enterprises?

• Leverage existing investments: With API, you can connect to WhatsApp Business directly without any hassles. This way you have the freedom to utilize your existing infrastructure of CCM and CRM systems. No big investments, no long implementation cycles, hassle-free customer communications.

• Faster time to market: With API, communicating with your clients on WhatsApp is made faster. WhatsApp Business account also helps you in getting your message templates approved.

• Customized Pricing: WA-API pricing is flexible and could be made suited for your business size and needs. At other times, you only pay for delivered messages.

• Data security: You can trust your contact' details and communications are secured and discreet. WhatsApp Business API offers enterprise-grade security for data processing. Messages pass through the WhatsApp system where it gets encrypted.

• Seamless integration with other systems: WhatsApp Business API can be integrated with your existing CRM and CCM systems with ease.

 

 

HOW TO GET THE WA-API

WhatsApp, owned by Facebook, has partnered with a group of third-party providers that can help you with setup and integration. If you are a developer or has one (dev) working with your company/business, you may want to submit your business for consideration, please visit https://www.facebook.com/business/m/whatsapp/business-api.

Wheraeas facebook has also partnered with WA Business API provider. You may search the directory here. You may also want to choose our enterprise unified customer communication platform.

TobiDigital is the number one WhatsApp business solution provider in Nigeria.