In today’s competitive business environment, a website is essential for growth and reaching your target audience. Imagine Mary, a professional makeup artist, searching for a new ring light at midnight on a Sunday. She opens her web browser and searches for “ring light vendor near me.” Within minutes, she finds multiple options, reads reviews, makes
TikTok is the 4th most popular social media platform in the world, behind Facebook, YouTube, and Instagram. As of April 2023, TikTok has been downloaded over 3 billion times, and has over 1 billion active users worldwide, with over 60% of its users being Gen Z (i.e. under the age of 30). TikTok is a
The first time I heard about Point of Sale (POS) machines in Nigeria, I thought, “Who would use these machines? Why should I pay 100 naira for a transaction when it’s free with an ATM?”. I had anticipated it would fail like many other innovative solutions we have experienced in Nigeria. However, it’s become one
Online businesses in Nigeria put up with lots of challenges daily. From power supply issues, and poor internet, to unrealistic government policies. While these issues are beyond control and contribute to the lesser success of an online business, if you want to get the best results and maximise your revenue, then you need to put
Warning: Content is loaded with too many graphics 😁 There is no doubt Graphics design has immense benefits for businesses. However, it has always been debated whether graphics design is art (all about aesthetics and without rules) or if it is more technical (with strict defining rules and functions). The truth is that both camps
Currently, Nigeria has over 33 million active users on social media; a figure that is projected to grow In the coming years. Business is no longer as usual, your customers are online and so, you need an effective strategy to drive good results going forward. Although there are different approaches to digital marketing, social media
One-third of all online activity is video-watching. If you ignore video marketing, your business can lose 69 percent of mobile traffic. Studies show that 51.9% of marketing professionals attest that videos have the best ROI. 70% of them also claim that it increases conversion more than any other medium. This indicates that neglecting video marketing
If you are looking for the best IPTV streaming apps for Smart Televisions, the chances are you already know bits about IPTV, have already subscribed (to a bouquet) and must have gotten a Smart TV. You may as well be looking towards marrying the throuple together. Either way, this piece would give you an insight
Often, when we think of robots, we picture a humanoid machine that is smarter and capable of doing most of the heavy lifting for us. However, Robots can be any type of automated device that can perform specific tasks with speed and with precision and with little or no human intervention. Sometimes they are called
