Topics focus on digital marketing; setup, essentials, strategies, solutions and other related issues to online marketing. Tobi Digital provides resources from experience and research for useful guides, tips, troubleshooting, discoveries and lift for enhanced marketing online for leads and sales.
These subjects covers issues relating to personal or business website setup, management and (user’s) experience, Search Engine Optimization (SEO), branding, content marketing, social media management, sms (bulk), advertising and email marketing.
Nigeria currently has more than 109 million internet users. Imagine 1% of these users seeing your online business website when they search for a query online; that’s approximately a million. Assuming 1% of 1 million (10,900) clicks on your website, and 1% (109) pays for a product or service, and you make 5000 profit on
If you own a business, you already know data is important because it can help you create better products and services, improve your marketing campaigns, and make your website more user-friendly which in turn leads to more conversions. That is why Google created Google Analytics. Google Analytics is a powerful tool that helps businesses collect
In today’s competitive business environment, a website is essential for growth and reaching your target audience. Imagine Mary, a professional makeup artist, searching for a new ring light at midnight on a Sunday. She opens her web browser and searches for “ring light vendor near me.” Within minutes, she finds multiple options, reads reviews, makes
TikTok is the 4th most popular social media platform in the world, behind Facebook, YouTube, and Instagram. As of April 2023, TikTok has been downloaded over 3 billion times, and has over 1 billion active users worldwide, with over 60% of its users being Gen Z (i.e. under the age of 30). TikTok is a
Online businesses in Nigeria put up with lots of challenges daily. From power supply issues, and poor internet, to unrealistic government policies. While these issues are beyond control and contribute to the lesser success of an online business, if you want to get the best results and maximise your revenue, then you need to put
Currently, Nigeria has over 33 million active users on social media; a figure that is projected to grow In the coming years. Business is no longer as usual, your customers are online and so, you need an effective strategy to drive good results going forward. Although there are different approaches to digital marketing, social media
One-third of all online activity is video-watching. If you ignore video marketing, your business can lose 69 percent of mobile traffic. Studies show that 51.9% of marketing professionals attest that videos have the best ROI. 70% of them also claim that it increases conversion more than any other medium. This indicates that neglecting video marketing
Do you want to start an online business in Nigeria? Or do you already have a business online and want to boost sales? Running an online business successfully in Nigeria comes with its challenges, whether as a solopreneur or as a team (working with you). But then, you can simplify business processes, save time and
Enthusiastic Nigerian digital marketers, aware of the potential the internet holds, usually choose to start affiliate marketing because of the little barrier to entry. However, many don’t see much success and often give up because they start on the wrong foot. This wrong foot is often launching out without a clear understanding of the products
